DIY- Online Market Research Platform
DIY marketplace is a research panel or online community is a tool for collecting customer insights in an agile, high return and cost-effective way. It is personnel, customer, or marketing research using online research techniques that any market research organization carries out with online survey tools or research platform.
In DIY research panel means you’re dealing with this online community in-house, rather than of having a research partner/vendor set it up and maintain it. Today a user-friendly DIY is a complete combination of survey creator tool, sample management platform and community panel platform. Through DIY Platform anyone can create surveys, design, launch, and analyze online market research surveys. Apart from this, a person can manage multiple samples of the vendor at one platform and can run an incentive program for the users’ community. It helps to automate the current manual process where project Managers can interact with Clients and suppliers on emails for setting up their project on the DIY platform, it will provide them with a login to provide a self-service capabilities.
DIY is the Ideal Platform for the Right Survey Respondent
DIY platform is secure, smart, and professional. They guarantee you’ll get the quality group of respondents with your quality checks Not even community user but also it is a more secure platform for online project management for the market research project. DIY has detailed quality checks for a high response rate. If your panel can not give you quality respondent then no matter how well the study is designed, all your effort becomes useless if you don’t have quality checks or filter for the right group of audience.
In other scenarios, if we look over a cost the panel platforms range in cost from $50-100K+ per year. If you are looking for your customized panel with hosted options that will add up much cost of than you thought.
When it comes to the individual cost, in general experience for active panel management it requires a minimum of 10-12 hours of weekly maintenance.
The cost savings are apparent when you measure the individual panel platform instead of DIY panel platform.
Its a marketplace offers a single interface through which to manage proprietary panels and sampling management; integrate with and blend sample from multiple vendors and thousands of community users.
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