The Role of Technology in Market Research Fraud
Market research depends on truth, accuracy, and genuine feedback from participants. Digital tools have made research faster, cheaper, and scalable…
Why Bad Data Is Increasing in Online Surveys and What’s Behind It
Data is the backbone of modern decision-making, but what happens when that data is flawed? Increasingly, researchers and brands are…
Simplifying Surveys: A Guide to Improving Data Quality While Respecting Respondents’ Time
In the world of research, data is only as good as the method used to collect it. Surveys are one…
Don’t Trust Your Survey Data? Here’s Why Quality Assurance(QA) Needs an Upgrade
Survey data is everywhere—fueling product launches, shaping ad campaigns, driving strategic pivots. Researchers, marketers, and decision-makers alike are asking: “Can…
The Art of Questionnaire Design for Cutting-Edge Fraud Detection
AI-driven analytics, digital fingerprinting, and machine learning tools now provide deep insight into suspicious behaviors and data inconsistencies. But amidst…
From Data to Insights: Future-Proofing Market Research with Core Principles
Market research is evolving at an unprecedented pace. With the rise of AI, big data analytics, and automation, businesses have…
The Reliability Challenge: Causes and Fixes for Bad Data in Online Surveys
Online surveys have become a crucial tool for gathering insights across industries, from market research to academic studies. However, the…