Why must you use an online market research panel?

Why must you use an online panel for research- TA blog

Gone are the days of field and telephone surveys, welcome to the digital world. The market research methods and survey techniques have been making continuous progress and the online method of gathering data started growing its popularity each day. With the advancement of technologies, the market research industry is evolving and technologies such as mobile phones and internet have changed the data collection process that allow us to conduct research and collect data more easily and efficiently than the traditional surveys. Online market research panels are considered as the most effective method to efficiently reach your target audience for research surveys.

 

What is an online market research panel?

 

Online market research panels, also called online samples, are the pre-recruited groups of panelists selected for market research surveys. These panelists answer the surveys online and help researchers recognize their brands or services in the market. Panelists, also known as sample or audience, are pre-approved and have agreed to participate and share enormous amounts of knowledge about business brands or products/services. These panelists can be your customers, friends, employees, family members, or any person who can participate in the online survey. With these panel research studies companies get to know what their customers or employees think about their products and services.

 

Types of online market research panel

 

The objective of panel research is to offer insightful results that helps to improve brand and products and services. Online market research panels are of two types:

 

Online Business-to-Business (B2B) Panel: For B2B research, panelists are the business professionals, business owners and the decision makers who uncover business information and behavior through business related surveys.

 

Online Business-to-Customer(B2C) Panel: For B2C research, companies target customers or end-users to find out about their behavior and specifications for buying products. Businesses also seek advice and suggestions from customers to improve their brands and products and excel on the market.

 

Why Must You Use An Online Market Research Panel?

 

With an online market research panel, it is easier to reach your target respondents and communicate with them easily. Now, researchers can easily fetch the panel information that is available online and surveys can be effectively completed within the time frame. 

 

Here are the few benefits of using an online market research panel:

 

High and Better Response Rate

 

With an online market research panel, research projects take less time to complete as compared to traditional and other alternative recruitment methods. A company may conduct their online survey with the help of social networking sites such as Twitter, Facebook or Instagram. This may lead to a high number of completes but the respondents may not be interested in participating in the surveys. But with a research panel, the researcher can be confident and assure each individual’s participation. Also, the survey response will be highly effective.

 

Cost Effective and Less Time Consuming

 

Since we get faster responses from the survey respondents, it saves time and helps begin the data analysis process quicker. Also approaching pre approved panelists for their responses reduces the research cost to a great extent.

 

Research panel helps find the right audience

 

With an online market research panel, researchers can easily fetch the information of the panelists such as their qualifications and expertise and find the right group of audience as per their target demographics. This leads to an effective research survey with better engagement rate.

 

Create, Add and Manage Your Panelists With Our Survey Cliq

 

Why must you use an online market research panel- Teamarcs

At Teamarcs, we have developed our own online panel research software‘Survey Cliq’ for wider usability that has simple functions which gives you the POWER, FLEXIBILITY, and SCALABILITY to build and manage large Panel Community. It gives you various opportunities to build, customize, engage, and analyze your panel. Whether you already have your own list of customers or need to recruit your panel, it smartly manages panelists and their feedback. We use 100+ supported questionnaires to collect user information to manage the community panel. Survey Cliq comes with fully automated machine fingerprinting & geo-location tracking of each panelist, which adds to the integrity of the overall panel and improves responses.

 

Also Read:

 

6,575 thoughts on “Why must you use an online market research panel?”

  1. Hmm it seеms ⅼike your website ate my firѕt comment (it was
    super long) sօ I guess I’ll just sum it uр what Ӏ wrote аnd say, I’m thoroughly enjoying үouг blog.
    I toߋ am an aspiring blog writer Ьut I’m still new to eveгything.
    Ⅾo yoᥙ hɑve any suggestions f᧐r rookie blog writers?

    І’d definitely aρpreciate іt.

  2. Excellent post. I was checking constantly this blog and I am impressed!
    Very helpful info specially the last part 🙂 I maintain such info much.
    I used to be looking for this particular info for a long time.
    Thanks and best of luck.

  3. Hi there are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and set up my
    own. Do you need any coding knowledge to make your own blog?
    Any help would be really appreciated!

  4. Hello, i think that i saw you visited my web site thus i came to “return the favor”.I
    am trying to find things to enhance my web site!I
    suppose its ok to use a few of your ideas!!

  5. of course like your web site however you need to take a look at the spelling on several of your posts.
    A number of them are rife with spelling problems and I find it very troublesome to inform the reality on the other hand I’ll
    certainly come again again.

  6. Can I simply just say what a relief to discover someone
    who really knows what they’re discussing over the internet.
    You actually understand how to bring a problem to light and make it important.
    A lot more people must read this and understand this side of
    your story. I can’t believe you aren’t more popular since you most certainly possess the gift.

  7. You actually make it seem so easy with your presentation but I find this topic to be actually
    something which I think I would never understand. It seems too complex and extremely
    broad for me. I’m looking forward for your next post, I will try to get the hang of it!

  8. Woah! I’m really digging the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s tough to get
    that “perfect balance” between usability and appearance.
    I must say that you’ve done a amazing job with this.
    In addition, the blog loads super fast for me on Firefox.
    Exceptional Blog!

    Here is my homepage … bimatoprost

Comments are closed.