The Common Sampling Errors In Market Research You Must Avoid

Common Sampling Errors In Market Research You Should Avoid

Statistically, a sample is a subset of a whole population. To conduct research study, it is essential to select a sample group that represents the whole target population. The chosen sample should have the same characteristics as that of the whole target population. When researchers select a sample group that does not represent the target population, it results in sampling error. Selecting the right sample group to yield the most ...

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