How Can You Prevent Fraud In Custom Online Panel Research

How To Prevent Fraud In Custom Online Panel Research?

Online fraud is a challenge that every organization has been facing since the emergence of e-commerce in the 1990s and the threats are increasing rapidly with each passing year. According to Experian, 55% of companies have increased their budget in fraud prevention. This increasing fraud has also raised challenges in the market research industry. On average, nearly 15 to 30% of research data is fraudulent. To protect your customer panel ...

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