In the realm of business, understanding consumer behavior is a cornerstone for success. It fuels informed decision-making, product development, and effective marketing strategies. Market research serves as the compass guiding companies through the intricacies of consumer preferences, habits, and motivations. By delving deeper into consumer behavior through comprehensive market research, businesses can unlock invaluable insights that drive growth and innovation. What is Consumer Behavior and Why Does it Matter? Consumer behavior encompasses ...
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