In an Online Survey Format, as the questionnaire a self-administrated one and the respondent reads and fills it completely on his/her own without any direct human interaction/guidance, the questions needs to be phrased keeping in mind the ‘Target Respondent’ and not the ‘Interviewer’. Accordingly the questions not only need to be in a language that the respondents are comfortable in reading, comprehending and responding, but the choice of words and sentences ...

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